Top 5 Film & Television Apps on iOS in Kenya Q4 2021

The fourth quarter of 2021 saw dynamic performance across the top 5 film and television apps on iOS in Kenya, each showcasing unique trends in downloads, revenue, and active users. Here's a closer look at the data, sourced from Sensor Tower.

Netflix demonstrated a consistent performance in weekly revenue, peaking at around $1.3K in late November and early December. Weekly downloads fluctuated, starting at 1.4K in late September and ending the quarter at 1.2K. Active users were fairly stable, ranging from 38.5K to 43.2K throughout the quarter.

Amazon Prime Video saw an overall steady increase in weekly revenue, reaching approximately $622 in the final week of December. Downloads saw a notable rise towards the end of the quarter, from 196 in late September to 267 by the end of December. Active users also showed an upward trend, peaking at 3K in the last week of the year.

ZEE5 Movies, Web Series, Shows had a modest revenue performance with a peak of $157 in early October. Download numbers were relatively low but saw an uptick in late December, reaching 47. Active users grew steadily from 145 in late September to 219 by the end of December.

Crunchyroll experienced a varied revenue trend with a peak of $83 in late November. Downloads were consistent, with a slight peak in mid-October and another in mid-December at 70 and 62 respectively. Active users increased from 327 in late September to 455 by the end of December.

Viki: Asian Drama, Movies & TV had a significant revenue peak of $177 in early October. Weekly downloads saw a notable increase in early November, reaching 98. Active users showed steady growth, starting at 220 in late September and ending at 295 in December.

These insights into the performance of the top film and television apps on iOS in Kenya during Q4 2021 come from Sensor Tower. For more detailed analysis and data, visit Sensor Tower.